Hammerhead Communications tightly coordinates PR/crisis efforts with other functions such as lobbying and advocacy. Hammerhead puts clients first, and presents modern alternatives to legacy firms who are doing the “same old, same old.”
Hammerhead Communications is spearheaded by Skip Foster, a pillar of Florida’s journalism scene and the former president and publisher of the capital city’s newspaper of record, the Tallahassee Democrat.
Foster’s 30-year journalism career reflects the arc of the classic American success story; one that starts with humble beginnings and continues to rise through hard work and insight. His 30 years in the business started as an entry-level sports reporter in Hickory, N.C. He moved quickly into a management position becoming an editor and eventually a publisher, first in Shelby, N.C. He moved to Ft. Walton Beach where he was named publisher of the Northwest Florida Daily News as well as four weeklies. From there, he was promoted to become the tenth publisher in the history of the Tallahassee Democrat in 2015; a position in which he served for five years.
During his tenure at the Democrat he became immersed in not only local news, but statewide and even national issues that originated in the state’s capital. Under Foster’s direction the Democrat broke and covered some of the most important political news in Florida, including corruption scandals that reshaped the political landscape of North Florida.
Foster succeeded on the business side as well, driving revenue and EBITDA growth and leading his staff to top performance within Gannett. In 2017 Foster was named Leader of the Year for the entire Gannett company.
This three-decade arc of experience has given Foster unparalleled insight into how news is gathered and presented in Florida. His connections to media outlets throughout the state give his clients an advantage not experienced with other communications firms. This critical difference allows Skip to shape messages in a way that uniquely benefits his clients, and plays an important role in achieving the clients’ ultimate goals. And Foster’s management experience as the CEO of a 100-plus employee operation means he can speak fluently with CEOs, marketing leaders and others who need counsel and advice.
Madison Gilmore joined Hammerhead Communications as an Account Manager in 2024.
Originally from Alabama, Madison brings a sharp strategic focus and creative energy to every client engagement. She holds both a B.S. and an M.S. in Communication from Troy University and has built her career across diverse industries—from marketing and digital communications to printing, crisis response, and professional services.
Having lived and worked in three Southeastern states, Madison offers a valuable regional perspective that enhances her ability to connect with clients and audiences across the South. Her experience spans work with clients in real estate, non-profits, fitness clubs, and more—giving her a broad understanding of industry-specific challenges and how to craft strategies that resonate.
Madison’s background includes project management, social media strategy, campaign execution, and brand development. She has managed diverse client portfolios, led cross-functional teams, and delivered creative strategies that drive measurable results.
Outside of work, Madison enjoys reading, traveling, trying new food, and spending time with her husband and two dogs. Her thoughtful approach and commitment to excellence make her an integral part of the Hammerhead team.
